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Identifying your ideal customers is no longer just about segmentation or location. Gathering targeted customer data goes beyond overall demographics and psychographics.
Senior Retail Recruiter, Audrey Howard, was 10 when her father moved his family from Kenya to the U.S. to pursue his Ph.D. Read Audrey’s story.
To appeal to Gen Z consumers, new product developers should consider a holistic approach as they design wearables and other health and wellness tech. This generation takes a big-picture view of their health.
If you ask Jennifer Mays her favorite piece of advice, she will quote Sheryl Sandberg’s Lean In: Women, Work and the Will to Lead: “Women need to shift from thinking ‘I’m not ready to do that’ to thinking ‘I want to do that—and I’ll learn by doing it.’”
Many retailers are glad to say goodbye to 2020. Scrambling to meet the challenges wrought by a worldwide pandemic, retail staffing strategies were revamped to meet shifting customer expectations and shopping habits.
Tyler Jahn credits his outlook and work ethic to the many incredible people in his life. “If there’s one thing I can summarize that I’ve learned from all of them, it’s that if you put an effort into something you enjoy, you’ll be rewarded.
Retail today moves fast. From the latest mobile device, smart appliance, or wearable wellness tracker, it’s growing more difficult for retailers to keep up with the market’s pace.
Gillian Foley, Program Manager, recognizes that her leadership style must adjust based on her team members’ unique needs, but there is one thing that is important to everyone—trust.
The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else.
No generation has been defined by technology quite like Gen Z. As digital natives in the truest sense, they hold high expectations regarding the role modern technology can play in work, school, relationships, and of course, consumer behavior.
At one time, retailers could build a dedicated following simply by offering lower prices than the competition. All that has changed with the rise of Gen Z.
Executive Director of Automotive Sales Solutions, Lisa Walsh—known for her tireless work ethic—has worked in the automotive business since high school.