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Aligning the Channel Partner Ecosystem for Customer Success

Aligning the Channel Partner Ecosystem for Customer Success

Steve Carlisle | Channel Sales | B2B
Successful alignment within the channel partner ecosystem opens the door to higher margins, easier upsell, and competitive advantages. But it won’t happen without a unified approach to Customer Success.
A Maturity Model for Building an Effective Customer Success Practice

A Maturity Model for Building an Effective Customer Success Practice

Ben Simms | Channel Sales | B2B
Achieve revenue and growth goals with our framework for building and scaling a Customer Success practice for high value and silver accounts – and for channel partners.
Don’t Succumb to Retail Data Addiction

Don’t Succumb to Retail Data Addiction

Mark Doornbosch | Revenue Growth | Sales Performance | Retail
Data is a picture of the past, but used to its full potential, data can help you anticipate what will happen, giving you the ability to impact the future.
MarketSource Employee Spotlight:  Charlotte Paulet

MarketSource Employee Spotlight: Charlotte Paulet

Sarah Nicholas | Culture
Charlotte credits learning GIS in college for her list of amazing life experiences, which includes helping to fight poaching in Zambia. Read Charlotte's story.
How to Improve Performance with Better Retail Sales Forecasting

How to Improve Performance with Better Retail Sales Forecasting

Mark Doornbosch | Sales Performance | Retail
Top-performing retailers know how to keep and retain top talent. Discover the secrets to training that expands customer lifetime value.
3 Secrets to a Better Retail Sales Team: Train. Reinforce. Repeat.

3 Secrets to a Better Retail Sales Team: Train. Reinforce. Repeat.

Karen Salamone | Training | Retail
Top-performing retailers know how to keep and retain top talent. Discover the secrets to training that expands customer lifetime value.
Are Your Retail Operations and Marketing Teams in Synch?

Are Your Retail Operations and Marketing Teams in Synch?

Mark Doornbosch | Customer Experience | Retail
Seamless communication and sharing of information between retail operations and marketing is essential for driving traffic and sales.
3 Ways Retailers Can Improve The Impact of Their Consumer Social Media

3 Ways Retailers Can Improve The Impact of Their Consumer Social Media

Mark Doornbosch | Customer Experience | Retail
You can increase revenue generated from social media by responding to the compelling trends, events and social activities in your customers’ lives.
MarketSource Employee Spotlight:  Gina Crouch

MarketSource Employee Spotlight: Gina Crouch

Sarah Nicholas | Culture
Program Manager Gina Crouch wore many different hats before she landed in her current automotive program at MarketSource. Read Gina’s story for her advice to those who want to grow in their career journey.
Do You Really Know Your Ideal Retail Customer?

Do You Really Know Your Ideal Retail Customer?

Karen Salamone | Customer Experience | Retail
Identifying your ideal customers is no longer just about segmentation or location. Gathering targeted customer data goes beyond overall demographics and psychographics.
MarketSource Employee Spotlight:  Audrey Howard

MarketSource Employee Spotlight: Audrey Howard

Sarah Nicholas | Culture
Senior Retail Recruiter, Audrey Howard, was 10 when her father moved his family from Kenya to the U.S. to pursue his Ph.D. Read Audrey’s story.
Gen Z Consumer Perceptions Will Shape the Wellness Product Market

Gen Z Consumer Perceptions Will Shape the Wellness Product Market

Karen Salamone | Trends | Retail
To appeal to Gen Z consumers, new product developers should consider a holistic approach as they design wearables and other health and wellness tech. This generation takes a big-picture view of their health.
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MarketSource, an Allegis Group company, is a sales acceleration company focused on delivering better outcomes for many of the world’s most iconic brands. We design and operationalize managed sales and customer experience solutions in B2B and B2C environments. Our solutions are purpose-built and tech-enabled to deliver measurable improvements in business outcomes.

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