Charles Robinson has been surrounded by music since the age of 11, when his parents bought him a Gibson SG Special and amp, complete with guitar lessons. After frequenting concerts as a teenager, he joined a band. During his most recent decade, began managing up-and-coming music artists.
Before long, Charles realized the relationships he was establishing with influential people could be a huge asset for new artists aiming to get their foot in the door. Forging connections was the key to landing good gigs. For instance, while working with country duo Haley and Alexis, he landed a gig opening for the Bacon Brothers (as in Kevin!) and Presley Sullivan, who once opened for Travis Tritt.
Becoming a music artist manager was a labor of love, especially because he is partial to the country genre. “Country music is somewhat friendlier and more receptive to new artists than others, in my experience,” Charles explains. Still, he well understood the plentiful challenges artists face as they try to catch a big break. “It can be incredibly time consuming,” he says. “A band practice could last from 7:45 p.m. until 11 p.m., two to three days a week. Sometimes that’s on a Saturday, but most of the time, weekends are for gigs.”
As an advisor, Charles is engaged with artists in all aspects of the business—including practicing, promoting, and playing. Currently, he is the business manager for a band called Gimme Springsteen “The Boss Tribute”. He’s busy! His drive to open doors for new artists is founded on a passion for helping others—primarily by keeping his channels of communication open at all times. And it’s a passion that has earned him accolades among both his MarketSource teammates and clients.
A fundamental question is, “How will the whole show come together?” For MarketSource, Charles ensures it comes together by leading productive conversations and always addressing the customers’ concerns.
In his role as a Senior Engagement Manager, he follows timelines, networks with people, and attains business and sales objectives in much the same way as he does as a music manager. There are similarities in the approach to solutions as well. A fundamental question is, “How will the whole show come together?” For MarketSource, Charles ensures it comes together by leading productive conversations and always addressing the customers’ concerns.
Charles says that taking a well-written song and adding music to it that makes it sound great is “when the real magic happens.” And at MarketSource, he makes real magic happen every day.
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