By now, you should already have your mobile optimized website and social presence in place, but that’s simply not enough. Technology continues to evolve and shoppers are still more likely to make a purchase if their in-store experience involves a positive employee sales interaction. Generation Z is a perfect example of this. They want memorable shopping experiences and they make purchases based on what product offers the best value to satisfy their needs. They do product research on their phones, but still want in-store demonstrations and streamlined transactions.
In fact, research has shown that digital influences more than $1 trillion in retail store sales and 84 percent of digital shoppers reach for devices before or during store visits. They also purchase at a 40 percent higher rate in-store. Couple that with the fact that 40 percent of shoppers make a purchase after a positive interaction with a sales associate, and the message is clear: you need a highly trained sales force ready to go in November.
How Can Assisted Sales Enhance the In-Store Experience?
U.S. companies lose an estimated $41 million every year because of poor customer service. Brand advocates are a way to make sure staff is available to shoppers when they need them. They can educate, rather than pressure people into buying. They also can make customers aware of loyalty rewards programs.
MarketSource’s assisted sales representatives are specifically trained to be an extension of your brand. They help create a memorable in-store experience that will keep customers loyal and make the final sale. Additionally, we offer marketing and development research that offers insights that will help you reach your consumer base.
Between the personalized human presence in-store, and the use of eye-catching product demonstrations, MarketSource can make a huge improvement to your bottom line this holiday season. Add that to your digital sales strategy and you’ve got the perfect omnichannel experience.
Author: Karen Salamone
Karen is Head of Marketing for MarketSource. She is a transformational B2B and B2B2C leader with a history of building marketing organizations, content teams, and demand generation centers of excellence from the ground up. She is recognized for delivering meaningful insights and fresh approaches and for earning best-in-class content, design, and multi-media awards.
Want More Sales?
Subscribe now to receive occasional emails with insights that help you accelerate profitable growth, risk reduction, market expansion, and revenue velocity.
What are you waiting for?